COVID-19 has made being an influencer harder than ever. Almost all of the activities that you normally do in order to have content for your audience have become restricted. Travel, restaurants, workouts, and night life have all been put on hold for the foreseeable future. Ignoring the problem and becoming inactive on social media could potentially cause you to lose followers. People are stuck indoors with nothing to do but consume digital content– they want to be distracted from what’s going on in the world, especially right now. Even though you can’t continue your normal routine, there are ways to continue being a successful influencer during COVID-19 and even help your community in the process. Here are a few simple ways to do that:
Adapt to use COVID-19 everyday struggles to your advantage.
COVID restrictions apply to everyone, which means we’re all going through the exact same thing. This guarantees that no matter who or where your audience is, your content can be relatable. Don’t complain to your followers, but do your best to adapt to the circumstances and don’t be afraid to share them. Some examples of this are:
- If you are a fitness influencer, share videos/pictures about your home gym and workouts, and explain how you keep up with your workout routine from home. Start a series explaining how to make DIY weight sets at home with everyday supplies.
- If you are a foodie influencer, start trying different local takeout options and post updates featuring the best ones. Share with your followers which places are the best to order from, like a food network show from home.
- If you’re a fashion influencer, post your experiences with online shopping. Share with your followers where you’ve found the best deals and the best clothes, or which shipped the fastest.
Keep communicating and interacting with your followers.
Public restrictions have made virtually all communication digital. Embrace it and stay connected with your followers. Responding to comments, messages, and their own posts adds a personal touch and reminds your followers that you’re still there. They’re more likely to support you if you show that you care about them. It’s a great opportunity to give your followers a sense of personal connection with you. Here a few ways to increase engagement with your followers:
- Scroll through your followers’ accounts, and like and comment on some of their pictures/posts. It’s time consuming, but doing this at least once a week goes a long way.
- Reply to messages and comments within one day of receiving them. This adds to that feeling of being noticed and cared about for your followers.
- Interact with them when you go live or post stories. Asking questions or simply talking about relatable facts of life during COVID will do wonders for follower engagement and post likes.
Make your content focused on COVID-19 relief efforts.
Support and (if possible) organize any events or movements dedicated to COVID-19 relief. People react positively to what they see as charitable acts, and will usually support those who support others. The public can usually sniff out which ones are genuine, and which ones were orchestrated with the intent of making money under the guise of charity or support. Find sincere movements concerning COVID-19 relief to publicly support on social media. Times are tough for everyone, so showing that you are not thinking only about yourself goes a long way with your community. Here are a few good examples:
- Use your platform to show support for medical and essential workers on social media by posting relative content to spread awareness.
- Use your platform to show support for local businesses.
- Focus on making content centered around positivity, like safety tips for social distancing or inspirational messages.